Burger King Business Communication Case Study

Burger King Business Communication Case Study Burger King is a fast food Corporation. It is the second largest fast-food chain in the United States, trailing only McDonalds. The company franchises more than 10,400 restaurants and owns about 1,000 for a chain wide total exceeding 11,455, with locations in all 50 states and 56 countries. The company serves 15.7 million customers each day and over 2.4 billion Burger King Hamburgers are sold each year across the globe. Miami entrepreneurs James McLamore and David Edgerton founded Burger King Corporation in 1954. REASONING The reason as to why I have chosen to write a report on Burger King is to illustrate its communication strategies and its communication effectiveness. Business Demographics Demographics are attributes used for marketing purposes. Burger King uses the means of networking, media and the internet to communicate between different locations. The organisation uses its demographical strategies to meets it consumer interests and also for profitability to the company. Burg er King’s demographic strategy is well planned and well laid out, making it easy to market the organisation to its customers who are from different age groups and from different cultural backgrounds. Organisational Goals Burger King’s main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. To achieve this, the organisation has a zero compromise policy for the communication of its aims and objectives. The aims and objectives are highly important to the organisation, for it is the only way the organisation maintains its integrity amongst it competitors and its customers. Burger King’s aims and objectives are well set and structured, making it relatively easy to communicate them within the organisation and also to its customers. The organisation’s main source to communicate its aims and objectives are through the media, banners, coupons, handouts and also through the internet. ORGANISA TIONAL CULTURE AND ETHICS Burger King is an organisation that serves customers from various backgrounds and cultures. This makes it extremely important to manage communication in the most delicate manner as possible. The organisation has to keep in mind that not all customers consume all the menus the company offers. For example: customers who are from an Indian background won’t eat beef, customers who are from a Muslim background won’t eat pork. Its vital information like these that the organisation has to keep track of in order to meet the needs of people who are from different backgrounds and cultures. Management of Knowledge Resource Management of knowledge resources is critical for any organisation. It helps in ensuring that vital knowledge is passed on within the organisation so that the organisation can maintain its ever long trend of providing the quality of work or service as it has been providing in the past. Burger King is one such Organisation that takes pr ide in its quality of service that it has been known of providing. Achieving this however took a lot of work and experience for the organisation. To ensure that knowledge and experience is passed on within the organisation, the Burger King Management team relies heavily on their old staffs who possess the skills and experience needed for the organisation to maintain its quality of work. The old staff members train and groom the new recruits so that they can cope with the organisations requirement standards and deliver quality services to its customers. The Management team of Burger King also holds staff meetings and orientations to ensure that vital knowledge and experience is equally shared amongst each and every member of the team. The also shuffle the teams together so that there is an equal balance of knowledge and experience within the teams.

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